ShortsTV to expand into the world of OTT with Airtel Xstream

By | February 23, 2021

ShortsTV to develop into the world of OTT with Airtel Xstream

ShortsTV launches a full-fledged video-on-demand service for TV and mobile screensShortsTV launches a full-fledged video-on-demand service for TV and cellular screens

OTT platform ShortsTV has partnered with Airtel to launch the service on Airtel Xstream. ShortsTV comes up with an expansive catalogue of high quality brief movies that features nominated and successful shorts from internationally acclaimed awards reminiscent of The Academy Awards, Cannes, BAFTA, and high-quality CGI animation from worldwide impartial filmmakers and native Indian filmmakers. Geared up with a specifically curated library of over 4,000 titles from throughout the globe spanning genres reminiscent of comedies, musicals, documentaries, thrillers, dramas, and animation, the service is right here to attract all of the brief movie followers and supply a seamless binge-watching expertise. {The catalogue} contains brief movies throughout English, international, and native Indian languages, together with Hindi, Gujarati, Bengali, Marathi, Kannada, Tamil, Malayalam and Telugu.

TV and cell phones are each integral to the Indian viewing expertise—an ideal mixture for ShortsTV and our ground-breaking brief film leisure, Carter Pilcher, chief govt, ShortsTV, stated. “ShortsTV is current in over 60 million TV households in India already, and our partnership with Airtel Xstream will carry us to Airtel’s 340 million subscribers — who’re all the time looking out for distinctive content material,” he added.

ShortsTV’s catalogue of brief movies options Benedict Cumberbatch, Emilia Clarke, Jude Legislation, Nawazuddin Siddiqui, Naseeruddin Shah, Radhika Apte, and others. A number of the distinctive shorts obtainable on the platform embody internationally in style Oscar Winner ‘Pores and skin’, BAFTA nominee ‘The Voorman Downside’, Cannes Jury prize winner ‘Swimsuit 46’.

Quick movies are slowly making their presence felt amongst mainstream cinema, thus including momentum to the expansion of shorts on the Indian film map, Tarun Sawhney, president – Asia, ShortsTV. “At ShortsTV, we all the time believed in offering a world platform for filmmakers to showcase their work because the viewers’s affinity in the direction of the brief format is rising. Understanding the rise in content material consumption on the small display screen, our partnership with Airtel Xstream won’t solely assist us lengthen our attain into the Indian heartland but additionally present a chance for Indian filmmakers to develop in India and past,” he said.

Learn Additionally: Digital gaming sector wants enabling authorized and coverage framework in India: IAMAI Report

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