Milagrow’s new marketing campaign goals to emphasize on the utilization of robotics know-how in addressing each day chores
Robotic model Milagrow is launching a video marketing campaign for 2021-22 in a bid to contribute in direction of a future with lesser human intervention in addressing each day chores. The marketing campaign will probably be that includes a collection of communication that may emphasise taking the model’s all variants of robots, particularly the ground cleansing class to numerous buyer segments throughout India.
By means of this marketing campaign, the model has additionally launched a brand new brand that includes a form of coronary heart, which symbolises the idea that know-how ought to be humane and be capable of uplift humanity for higher issues than being caught in menial jobs. The brand new model brand additionally carries the tagline ‘Assume Robots. Assume Milagrow’, which defines its intention to develop into a generic identify on this planet of robots and is strongly related to initiating the robotic revolution in India, the corporate stated.
In the course of the pandemic, Milagrow witnessed the market exploding for its flooring cleansing robots from residential sectors and different service robots as folks skilled home assist constraints amid considerations throughout this era. Within the first 4 months of the lockdown, the model achieved all the turnover of what it did in 2019. The corporate claims that within the July-September quarter, the expansion fee was 723% whereas, by the month of October, it went greater than 2,000%. Whereas the demand for these merchandise was coming from the metro cities initially however submit the pandemic and lockdown, smaller cities too joined the bandwagon of buying robotic flooring cleaners, the corporate stated.
Our robots perceive the person’s wants and do the duties empathetically, Rajeev Karwal, chairman, Milagrow Robots stated. “Milagrow’s coronary heart beats for humanity and all its robots are launched after quite a lot of analysis. The brand new model id and the brand new industrial convey this ardour. The corporate will probably be spending no less than 15% of its income on promoting and advertising and marketing within the coming monetary yr,” he added.
Karwal additionally talked about that it has tied up with Catalysts’ based by former Mullen Lintas President Syed Amjad Ali. Catalysts will act as an outsourced advertising and marketing arm of Milagrow.
“Milagrow Robots is on the coronary heart of life-style transformation,” Syed Amjad Ali, stated. “There’s a super alternative for the model to introduce a brand new way of life and to develop into a reputable voice for liberating people from the bondage of family chores. That is the aim that the Milagrow Robots will stand for,” he added.
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