All-women CEAT Shoppes introduced: To expand to 10 tyre sale & service shops in coming months

By | February 22, 2021

All-women CEAT Shoppes launched: To increase to 10 tyre sale & service retailers in coming months

CEAT all-women tyre retailers are an industry-first initiative. These will likely be owned, managed and run by a crew of ladies. the corporate plans to introduce extra CEAT Shoppes quickly

CEAT Tyres as we speak launched the idea of women-only operated CEAT Shoppes throughout India. By way of the all-women CEAT Shoppe, the corporate goals to offer empowerment for girls within the tyre {industry} which is male-dominated. The Shoppes are owned, managed and run by a crew of ladies providing a possibility to develop within the tyre {industry}. The primary of such Shoppes has been opened in Bhatinda, north India adopted by the introduction of 10 Shoppes within the subsequent few months throughout India.

The all-women CEAT Shoppes embody a girls workforce for all service-related help to prospects. This additionally consists of guide jobs like wheel altering, balancing and working numerous equipment to service a automobile.

CEAT will likely be investing in offering end-to-end coaching to the ladies working the CEAT Shoppes. On the time of the worldwide disaster because of the pandemic, many individuals have misplaced their jobs however with this initiative, CEAT Tyres is opening avenues for girls and creating extra employment alternatives.

Additionally learn: Why your new KTM 390 Duke, RE Interceptor won’t have imported Metzeler, Pirelli tyres now

CEAT acknowledges the worth of gender range within the office. Now we have been providing equal and honest alternatives to girls in each area together with our manufacturing crops. From shop-floor engineers to management roles, CEAT has a diversified feminine workforce taking on difficult roles and rising of their respective fields, Amit Tolani, Chief Advertising and marketing Officer, CEAT mentioned.

“The all Ladies CEAT Shoppe, is an industry-first initiative which additional reiterates our dedication to permit girls to develop and make a mark within the Tyre Business which is predominantly male-driven enterprise. The initiative won’t solely present monetary stability to the ladies however will encourage many others to hitch this {industry} as we plan to increase our footprints throughout India with many extra such shops within the months to return.”

CEAT Shoppes supply an authorised one-stop-shop for vehicular help for gross sales and repair to its prospects. The community presently has greater than 300+ touchpoints in India.

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