AkzoNobel appoints Mullen Lintas as its inventive company in India
Mullen Lintas can be conceptualising and executing an efficient communication technique for Dulux in India
AkzoNobel, the worldwide paints and coatings firm, has lately appointed Mullen Lintas as its inventive company in India. Mullen Lintas’ mandate is to ship on the expansion goals and enterprise alternatives within the Indian subcontinent area.
AkzoNobel’s portfolio of manufacturers – together with Dulux, Worldwide, Sikkens and Interpon – is trusted by prospects across the globe. The corporate has appointed Mullen Lintas as its inventive company, which can be conceptualising and executing an efficient communication technique for Dulux in India. Mullen Lintas, part of MullenLowe Lintas Group has been recognized for its challenger method and artistic work throughout a number of classes.
The challenges for the model are clearly minimize out on this extremely aggressive class with many new entrants additionally within the fray, Hari Krishnan, chief government officer, Mullen Lintas stated. “It’s an incredible alternative for us at Mullen Lintas to deploy our ‘Challenger’ philosophy and ship an unfair share of consideration for the manufacturers within the AkzoNobel portfolio,” he added additional.
“We have been impressed with the class understanding and the inventive acumen of Mullen Lintas to know our client worth proposition. We stay up for a powerful and efficient long-term partnership with them to additional strengthen our portfolio within the Indian market,” Rajiv Rajgopal, managing director, AkzoNobel India stated on the affiliation with the company.
AkzoNobel had lately introduced the appointment of MullenLowe Group as its inventive accomplice for his or her international advertising organisation primarily based in Amsterdam. MullenLowe Group’s UK workplace will run the worldwide hub with regional assist from the completely different native nation places of work. Whereas the community can be answerable for international model technique and communications, the nation places of work will craft the technique and communication tailor-made meaningfully for the regional market and its audiences.
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