IOA drops Chinese brand Li Ning as kit sponsor, decides to go with unbranded apparel-Sports News , Justnewsday

By | June 8, 2021

IOA drops Chinese brand Li Ning as kit sponsor, decides to go with unbranded apparel-Sports News , Justnewsday

The IOA had unveiled the Olympic kit designed by Li Ning for the Tokyo Games last week, which led to criticism. It has been learnt that the Sports Ministry then advised IOA to not include a Chinese sponsor for the Games.

Tokyo Olympics 2020: IOA drops Chinese brand Li Ning as kit sponsor, decides to go with unbranded apparel

Sports Minister Kiren Rijiju and IOA president Narinder Batra had unveiled the Li Ning kits with 50 days to go for the Tokyo Olympics. Image courtesy: Twitter/@Media_SAI

New Delhi: Indian Olympic Association (IOA) on Tuesday decided to drop Chinese sportswear Li Ning as its official kit sponsor for the Olympics and decided that the country’s athletes will wear unbranded apparel during the Tokyo Games scheduled to be held from 23┬áJuly to 8 August.

The IOA had unveiled the Olympic kit designed by Li Ning for the Tokyo Games last week, which led to criticism. It has been learnt that the Sports Ministry then advised IOA to not include a Chinese sponsor for the Games.

“We are aware of the emotions of our fans and we in a IOA have decided that we will withdraw from our existing contract with an apparel sponsor,” IOA president Narinder Batra and secretary general Rajeev Mehta said in a statement.

“Our athletes, coaches and support staff, will wear unbranded apparel.”

There have been calls for boycott of Chinese products since tension had increased at the LAC between the Indian army and Chinese troops last year.

“We are thankful for guidance by the Ministry of Youth Affairs and Sports in making this decision,” Batra and Mehta said.

“We would like our athletes to be able to train and compete without having to answer questions about the apparel brand. As it is, they have all been challenged by the pandemic over the past year and a quarter and we want them to be not distracted.”

As per sources, IOA is talking to a couple of companies and trying to ensure that the athletes don’t go unbranded at quadrennial extravaganza.

“We are in discussions with a couple of brands. Let’s see how things pan out,” the official said.
The official ceremonial kits are sponsored by Raymonds.

The IOA officials said “they were aware of the dedicated efforts by the nation’s elite athletes and their coaching and support staff and are looking forward to a good performance by them Olympic Games.”

“We have had an excellent synergy in the ecosystem within IOA, National Sports Federations, Government and other stakeholders coming together as one.”

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